Pipestack AI / Local Visibility
Rank where your customers actually search.
60% of calls to a local service business start on Google Maps. If you're ranked #6–20, you're invisible. Local Visibility is PipeStack's productized Google Business Profile + local SEO service — we take over the profile, push you toward the top 3, and turn Maps views into booked jobs. $299/month. No setup fee. Month-to-month.
What's in the $299
Eight line items. No fluff.
Every task below happens every month. If we skip one, it goes on the next report — or we refund the month.
- 01
Profile takeover
Full GBP claim, verify, and buildout — services, service area, hours, attributes, Q&A seeded, categories dialed in.
- 02
4 posts per month
Weekly GBP posts in your brand voice — offers, seasonal updates, job spotlights. The freshness signal Google actually weighs.
- 03
Review response management
Every review gets a reply within 24 hours. Bad reviews get a de-escalation playbook, not a copy-paste. Request cadence to earn more.
- 04
Rank tracking
10 local keywords tracked weekly across your service area grid. You see exactly where you moved and why.
- 05
Photo refresh
Monthly upload of geo-tagged, properly-named photos — a signal most businesses ignore and Google quietly rewards.
- 06
Citation cleanup
Name / address / phone consistency across 20+ directories. We fix the mismatches that silently tank rankings.
- 07
Q&A monitoring
We watch the questions section daily. Answer real customer questions, seed the questions you want prospects to see first.
- 08
Monthly report
Ranking deltas, call volume, direction requests, website clicks, photo views — in plain English, not a screenshot of Google's dashboard.
The 90-day arc
What actually happens, and when.
- 01Days 1–7
Week 1 — Audit & rebuild
We audit your current profile, claim/verify if needed, fix every weak field, seed Q&A, clean citations, and submit 30+ optimized photos.
- 02Days 8–30
Weeks 2–4 — Signals in
First four posts go live. Review response cadence starts. Initial keyword tracking baselined. Competitor gap analysis delivered.
- 03Days 30–90
Months 2–3 — Ranking lift
Posts, photos, reviews, and Q&A compound. Most clients see top-10 keywords climb 3–8 positions. Maps calls start to materially move.
- 04Day 90+
Ongoing — Compound
Monthly cadence locks in. We add keywords as you win the initial ones. When you're ready for the receptionist, your phone is already ringing.
Built for
Local service businesses ranked #6–20 on Maps.
If you're top 3 already, you don't need us. If you're on page 3, you need a bigger intervention first. Our sweet spot is the business with real reviews and real work history who's just never been optimized.
HVAC
Ranked #6–20 · high ticket · seasonal spikes
Plumbers
Emergency search behavior · Maps is the battle
Roofers
Post-storm geo windows · Maps + reviews dominant
Electricians
Local-only intent · GBP drives ~40% of calls
Dentists
Insurance-shopping patients start on Maps
Real-estate teams
Geographic farming + local authority
- Is this different from SEO?
- SEO is your website ranking in blue links. Local Visibility is your Google Business Profile ranking in the Map pack — the three results on the map above the blue links, which drive ~60% of calls for local services. Different game, different tactics. We focus here first because it's where the calls actually come from.
- Do I have to buy PipeStack's AI receptionist?
- No. Local Visibility runs standalone. If you later bundle in the receptionist, we credit your last 30 days of Local Visibility toward your first month — effectively a free month.
- What if my Google Business Profile is a mess or unclaimed?
- That's the most common starting point. Week 1 of onboarding handles claim, verification, suspension appeals if needed, and a full rebuild. No extra fee.
- How fast will I see rankings move?
- Honest answer: most clients see meaningful movement inside 60 days, real lift by 90. Anyone promising top-3 in 30 days is either lying or spamming, and the spam playbook will get your profile suspended.
- Can I cancel anytime?
- Yes. Month-to-month, 30-day notice. If you cancel we hand you the credentials, the keyword tracker, and a clean handoff doc so nothing you paid for walks out the door with us.
- What do you need from me?
- About 20 minutes total: profile access (we'll walk you through), your service area and top services, a handful of job photos per month (or permission to pull from your website), and first-pass approval on the review-response tone.
Start with the audit
We'll show you where you rank before you pay us a dollar.
Free 15-minute audit: we pull your GBP, show your current rankings on 10 local keywords, identify the three biggest leaks, and hand you the report. No obligation. If it's not worth fixing, we'll tell you.
Get the audit